The name says all, really.
BUCEPHALANDRA....... yep, it is a Bucephalandra
SP. ......... we do not know the exact species
RED ........... it probaply is more red-ish, than anotherone, that is less red 🙂
So any species of Bucephalandra can be presented by such name .......... and actually should be, if you can't give a definite ID.
Or - like Marcel already said - you can present it by fantasy-names or origin. Such name must be surrounded by ' x '.
In this case it would be presented: Bucephalandra sp. 'red'
If you read Tropica's description of Bucephalandra sp. 'red', you will see that it actually cover several more or less different types. This is because most of the tissue culture material comes with the "fantasy names" as described, and can't really be botanically identified.
If this is the Tropica product (and it looks like it is) , you can be sure it is a comercially produced plant and not a wild collected, though.